Fashion

Located in Harajuku's famous LAFORET fashion mall, Atelier Pierrot is a staple in the Gothic & Lolita community. Operating over 30 years, they helped create and influence the Gothic Lolita scene both in Japan and abroad. Their stores offer a wide variety of clothing and accessories featuring their classic, well-tailored, Gothic Lolita styles.

GHOST GIRL GOODS is the cool and kawaii clothing brand from Toronto, Canada, and an active member of the global kawaii community. They have showcased at various cons throughout the USA and Canada, as well as hold yearly pop-up shops in Japan at Harajuku's very own 6%DOKIDOKI and other venues.

GHOST GIRL GOODS works closely and has collaborated with various Harajuku brands and artist, and will be displaying their 2 newest collaborations at Tekko's fashion show!

Shop, experience, and enjoy all that GHOST GIRL GOODS has to offer at Tekko 2025! BE STRANGE. FEAR THE NORM.

DYKEMINT is a sustainable, slow-fashion, size-inclusive streetwear brand inspired by anime, absurdity, and maximalism. Created and run by Fi Black, a nonbinary lesbian designer and artist, DYKEMINT turns secondhand and thrifted materials into 1 of 1 statement pieces. Every garment is handmade in-house, never duplicated, and a love letter to fandom/fan cultures and the passionate people that reside in them.

Recently DYKEMINT debuted in this years New York Fashion Week presenting a 15 piece collection titled HAND-ME-DOWNLOADED: RECOVERED AUTO-SAVES FROM A DIGITAL LANDFILL. This collection is what happens when a mothballed wardrobe glitches mid-update. Every piece is a hand-me-downloaded anomaly—stitched, airbrushed, printed, embroidered, and salvaged from timelines that never synced properly. It’s a maximalist layering of forgotten aesthetics: a wearable rebellion of reworked, one-of-one garments that will never exist the same way twice. This is character creation: hit randomize. And if it doesn’t make sense? Try licking a graphics card.

6%DOKIDOKI is a shop/brand based in Harajuku, founded in 1995 by Sebastian Masuda as a place of creation. Shop concept "sensational kawaii" means "shockingly kawaii", "exceedingly kawaii", and "too-kawaii things and stuff". They sell original items, select items, and projects along with this shop concept. ​

Also, not only a fashion genre, 6%DOKIDOKI has an important role to expand culture all over the world. As a leading place/people/brand of Japanese pop culture, the shop showcases original, unique creations throughout events and shows, etc.

Japan Cultural Envoy 2017 / Visiting Scholar at NYU 2017-2018 / Newsweek Japan "100 Japanese people respected by the world" 2019 Born 1970. Began working in the 90’s in the worlds of theater and contemporary art. Since making Harajuku his base of activities in 1995, he has consistently created works that utilize a unique sense of color and cross over into the worlds of art, fashion and entertainment. Known as the leading figure of Japanese KAWAII culture, in 2011 was art director for Kyary Pamyu Pamyu’s music video PONPONPON, in 2015 produced the KAWAII MONSTER CAFÉ, both of which also helped introduce the world to KAWAII culture.

In 2014 held his first solo exhibition in New York titled Colorful Rebellion –Seventh Nightmare–. In 2017 as the Japan Cultural Envoy, 2016 traveled to Holland, South Africa, Bolivia, Brazil and throughout America, holding lectures, workshops, and created various artworks. He 2017 has created the participatory art project TIME AFTER TIME CAPSULE in 2014, unfolding at several locations throughout the world. Having experienced the fragmentation of the world during the pandemic, Masuda became deeply interested in the nature of community, and began to advocate for the Digital Tribe and examine it through his own Kawaii community.

He continues to create works utilizing all the phenomena of the world as materials.

Established in 1988 by Akinori and Fumiyo Isobe in Tokyo, Japan, BABY,THE STARS SHINE BRIGHT aims to create the ultimate and enduring Lolita style by conjuring the pure joy of becoming a cute and beautiful princess, donning dresses adorned with lace and frills. Alice and the Pirates, our sister brand, was created in 2004. Currently, our company boasts 14 shops across Japan with a flagship store in San Francisco.

"Puvithel is an alternative fashion designer with a physical shop and events space in Pittsburgh, USA. She has been making and designing original handmade jewelry, accessories, clothing and handbags for J-fashion and alternative styles since 2015.

Puvithel is about unabashed self-expression and spans many styles, but she is best known for her lolita jewelry and menhera garments. Regardless of style, Puvithel's items are loud - inspired by the in-your-face aesthetic of American gothic fashion. Puvithel believes fashion is a beneficial form of expression, a belief that is imbued in every item she makes. Every series has its own style and narrative to aid you in telling your own story."

Joining us at Tekko 2023 is Metamorphose temps de fille, brought to you by Flores Astorum with support from Lolita Collective!

Founded in 1997, Metamorphose is a size-inclusive Japanese Lolita fashion brand.

You can find Metamorphose in Tekko 2023's J-Fashion Show and in the vendor's hall, as well as on their website, facebook, twitter, and instagram!

Belladonna sells Jfashion inspired clothing designed and manufactured in the United States.

Along with our size-inclusive clothing, we also sell handmade and imported accessories, non-medical fabric masks and Jfashion styled press-on nails made by a licensed nail tech.

We are also a licensed distributor of genuine Japanese Brightlele wigs, imported straight from Japan.

Welcome to the charmed world of Cottonbook! Whether we’re sitting by the window with a cup of hot tea, or simply going about a busy day, we bring a little bit of magic to all that we do. Is there a visitor in the garden? Do you want to go mushroom-picking in the woods? Come with us, and we’ll show you the hidden magic in everything.

Golden Rose Cemetery is a brand that is heavily inspired by the theatrics and androgyny of Visual Kei. They utilize dramatic silhouettes and sometimes unconventional materials to create gothic lolita, punk lolita, and other darkly-inclined apparel and accessories. They also branch out into softer aesthetics such as sweet and classic lolita.

Lilia & Lace is an inclusive Japanese fashion brand reminiscent of lolita and himekaji fashion. The fabric is hand illustrated with unique Kawaii-style artwork and all products are original designs. Available in sizes XS-4X for cuties of all sizes.

Handmade in Philadelphia, excentric egl otome cottage kei.

Cottonbook creates prints and clothing from a soft woodland world where the mundane is magical, and every plant, creature, and stone is a friend. All the art in the prints comes from the watercolor brushstrokes of designer Lucy Kagan from verdant Raleigh, North Carolina.

Inspired by the mori kei community in Japan, Forest Girl Clothing was born from a love of recycled materials and a romanticized vision of spending time in nature. These designs will transport you to a fairytale forest that you’ll never want to leave. Whether you are strolling through the woods or just imagining it, these designs will bring home the wonder and charm of the natural world.

John V Salvino creates hand-painted, upcycled wearable art for casual cyborgs.

Lilia & Lace is a new up and coming brand thats motto is to make kawaii fashion accessible for cuties of all sizes. Providing sizes Junior through 4X, Lilia & Lace is an inclusive sized Japanese fashion brand inspired by himekaji gyaru fashion and casual lolita fashion.

Ruby Princess is an American street fashion brand founded in 2021 to provide inclusive, ethical, and kawaii clothing.

Their values are at the core of of their business. That's why they pay their atelier team nearly 4x the industry average and only use OEKO-tex certified fabric processes. Their garments are made with the utmost attention for detail, and feature novel materials like 100% recycled polyester, and bamboo Tencel.

Night Whisper is an indie Lolita brand based out of Missouri. They started with the mission to make Lolita fashion accessible to everyone, regardless of body type. Since we started in 2019, they have been able to provide sizes up to 7XL.